WTNMarket anchor-text governance for internal links

Describe the destination honestly

Anchor text should explain what the linked WTNMarket guide covers. Avoid labels that promise an official or verified destination when the target is an independent research page.

The visible text and accessible name should set the same expectation.

Vary wording naturally

Use phrases such as source review, URL inventory or Bing crawl checklist when they match the target. Repeating the same exact keyword on every link makes the page harder to read.

Brand terms can appear naturally without turning every sentence into a search phrase.

Keep href and label aligned

Inspect the rendered href to ensure it points to the article named by the anchor. A copied card can preserve an old destination even after its heading changes.

Automated link checks should verify both existence and local canonical consistency.

Review site-wide patterns

Map incoming internal links for each article and identify orphaned pages or misleading labels. Important guides should have contextually relevant paths from the library and related content.

Update IndexNow only when the page content or its discovery links changed materially.

Frequently asked questions